K-WAY X DISNEY

Celebrating the magic of childhood and the timeless spirit of two iconic worlds

This Christmas, K-Way presents a limited-edition capsule collection that brings together two universes united by a shared emotional value: the lightheartedness of childhood and the magic of memories.

The collaboration is born from the encounter between Disney, an iconic storytelling brand that has inspired generations with timeless characters and unforgettable tales, and K-Way, known for its colorful, practical, and playful designs, long embedded in everyday life and capable of evoking nostalgic childhood memories.

Evoking the same nostalgia an adult feels when recalling their first K-Way windbreaker or their favorite Disney character, the capsule reinterprets the brand’s iconic pieces with a playful and sentimental touch. Mickey Mouse, the Cheshire Cat from Alice in Wonderland, the Genie from Aladdin, and Stitch, the beloved blue alien, take center stage on the graphics decorating the Le Vrai 4.0 Claude parka and T-shirts for adults and children, along with many other Disney characters that continue to spark children’s imaginations and awaken fond memories in adults.

The collection comes to life through a vibrant color palette of fuchsia, light blue, pink and navy. Inspired by Disney’s timeless stories and characters, the collaboration brings a sense of nostalgia and lightness to everyday life.

The K-Way x Disney capsule is available at select K-Way flagship stores in Italy, London, and France, and online at kway.com.

DOWNLOAD ALL IMAGERY AND PACKSHOTS HERE

CATHERINE VAN ERCK

Press Officer, FASHION P.R. BENELUX

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