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K-Way® unveils the FW 26/27 ski collection in the heart of Milan
The mountains are an integral part of K-Way®’s history—a territory the brand has experienced and interpreted over time, translating its demands into technical and functional solutions designed to face the elements. Born as a symbol of protection from the rain, in the 1970s K-Way® broadened its horizons by entering the world of alpine skiing, developing high-performance garments and becoming the official sponsor of the French national team. This journey reached its peak in 1992, when at the Albertville Winter Olympics the brand outfitted the athletes of the French National Team, establishing itself on the international sports scene as well.
For K-Way®, however, the mountains are not only about performance. They are a source of inspiration for a lifestyle—dynamic yet always authentic. They evoke an imagery of freedom, the rhythm of nature, and the energy of après-ski, where performance meets the pleasure of being together. It is precisely in this atmosphere—the warmest of the coldest season—that K-Way® presents the FW 26/27 ski collection from January 15 to 18, 2026, during Milan Men’s Fashion Week, at BasicVillage in Milan (Via dell’Aprica 12).
For years the brand has been present on the slopes and in the snow through well-established ski collections within the L’Action line, K-Way®’s most technical and high-performance range. Following the same path, K-Way® has now extended its presence to snowboarding through a partnership with Scotty James—four-time world champion and Olympic snowboarder—who became a brand ambassador in the FW 25/26 season. Together, the brand and athlete developed a capsule collection that strengthens K-Way®’s commitment to the world of snow, expanding its influence into snowboarding and completing the circle of its bond with the mountains.
To complete the offering, a selection of innovative garments enhances the collection with versatile solutions and a contemporary design. Standing out is the unisex padded cape insulated with PrimaLoft® wadding, warm and ultra-lightweight, designed to provide thermal protection and freedom of movement, and enriched with functional details such as ski-pass pockets.
The proposal continues with a men’s sporty zip-up top made from stretch technical fabric with a brushed interior, ideal both as a standalone layer and as a mid layer under a ski shell: the high collar, hood, and zippered pockets emphasize comfort and practicality. For women, the same technical approach takes shape in a long-sleeved bodysuit with a hood, a close-fitting silhouette, a front half-zip, and cuffs with thumbholes. The collection concludes with a unisex three-color colorblock ski jacket in two-layer ripstop fabric that is waterproof, windproof, and breathable, padded with lightweight, quick-drying PrimaLoft®. Featuring heat-taped seams, side vents, a removable snow skirt, and functional pockets, it represents the perfect synthesis of protection, performance, and K-Way® style.
