K-Way® presents “This Is Weather”, the new 2026/27 advertising campaign

Milan, 15 September 2026 – Weather has always been part of K-Way®’s DNA. It is the element that shaped the brand’s identity and now takes centre stage in the new campaign, “This Is Weather”, offering a fresh perspective on everyday life and the way we navigate whatever comes our way.

K-Way® at the beach

K-Way® x WECANDANCE

Did we meet at the beach?

K-Way® x WECANDANCE

Meet us at the beach

SOEUR & K-WAY®

For their fourth collaboration, Soeur and K-Way® continue their exploration of rainwear shaped by functional elegance.

From festivals to the quays: K-WAY® brings colour to the European summer

This summer, K-WAY® is fully embracing the outdoors, music and the art of living with an extensive programme of events across Europe. Through strategic partnerships, brand experiences and a presence at leading festivals, the brand is cementing its position as much more than just a specialist in rainwear. K-WAY® is increasingly establishing itself as a brand that offers comfort, protection and freedom of movement on every summer adventure.

K-WAY × LEONARDO FIORAVANTI Capsule Collection

A CAPSULE COLLECTION BORN FROM SUN, SALT AIR, AND FREEDOM OF MOVEMENT

The K-Way L'Action collection: for every moment of the day

For FW2627, K-Way introduces L'Action: a new line that seamlessly moves with the rhythm of the day. From a relaxed coffee moment on the terrace to a spontaneous run through the park. L'Action moves with you, effortlessly and intuitively, in any setting.

Flip your style: the K-Way Double-Face collection

K-Way introduces a new line of reversible, double-face garments designed to move with the rhythm of everyday life. Stylish and versatile, they’re made to slip effortlessly into any wardrobe.

K-WAY EYEWEAR SS26

“EVERYDAY, THROUGH A K-WAY LENS”

K-Way Spring/Summer 2026 Campaign “In Case of Anything: Life, as it happens”

The K-Way Spring/Summer 2026 campaign accompanies a collection built around essential, core pieces. Designed for the season that awakens, the collection features lightweight and versatile garments that move through everyday life. A fresh color palette reflects the spirit of spring and summer, balancing soft neutrals with pops of color.