K-Way® launches the FW 26/27 SKI collection

A contemporary expression of its bond with the mountains

K-WAY® JOINS LEONARDO FIORAVANTI IN PENICHE

A branded truck becomes a hub for the surf community at the MEO Rip Curl Pro Portugal

K-Way® x America's Cup

K-Way® renews partnership with La Roche-Posay Racing Team for the 38th America's Cup

SOEUR & K-WAY®

LIGHT ON YOU, BIG ON STYLE.

K-Way® presents “This Is Weather”, the new 2026/27 advertising campaign

Milan, 15 September 2026 – Weather has always been part of K-Way®’s DNA. It is the element that shaped the brand’s identity and now takes centre stage in the new campaign, “This Is Weather”, offering a fresh perspective on everyday life and the way we navigate whatever comes our way.

K-Way® at the beach

K-Way® x WECANDANCE

Did we meet at the beach?

K-Way® x WECANDANCE

Meet us at the beach

SOEUR & K-WAY®

For their fourth collaboration, Soeur and K-Way® continue their exploration of rainwear shaped by functional elegance.

From festivals to the quays: K-WAY® brings colour to the European summer

This summer, K-WAY® is fully embracing the outdoors, music and the art of living with an extensive programme of events across Europe. Through strategic partnerships, brand experiences and a presence at leading festivals, the brand is cementing its position as much more than just a specialist in rainwear. K-WAY® is increasingly establishing itself as a brand that offers comfort, protection and freedom of movement on every summer adventure.

K-WAY × LEONARDO FIORAVANTI Capsule Collection

A CAPSULE COLLECTION BORN FROM SUN, SALT AIR, AND FREEDOM OF MOVEMENT