Latest stories

The K-Way L'Action collection: for every moment of the day

For FW2627, K-Way introduces L'Action: a new line that seamlessly moves with the rhythm of the day. From a relaxed coffee moment on the terrace to a spontaneous run through the park. L'Action moves with you, effortlessly and intuitively, in any setting.

Flip your style: the K-Way Double-Face collection

K-Way introduces a new line of reversible, double-face garments designed to move with the rhythm of everyday life. Stylish and versatile, they’re made to slip effortlessly into any wardrobe.

K-WAY EYEWEAR SS26

“EVERYDAY, THROUGH A K-WAY LENS”

K-Way Spring/Summer 2026 Campaign “In Case of Anything: Life, as it happens”

The K-Way Spring/Summer 2026 campaign accompanies a collection built around essential, core pieces. Designed for the season that awakens, the collection features lightweight and versatile garments that move through everyday life. A fresh color palette reflects the spirit of spring and summer, balancing soft neutrals with pops of color.

K-Way® unveils the FW 26/27 ski collection in the heart of Milan

K-WAY X DISNEY

Celebrating the magic of childhood and the timeless spirit of two iconic worlds

K-Way® announces 4-Time World Champion and Olympic Snowboarder Scotty James as its new Brand Ambassador

The Olympic snowboarder also signs a limited-edition capsule for the Winter 2025/2026 season

The circle is complete: Paris, the final stop of In Y/Our Life.

K-Way® Celebrates 60 Years with the Final Stop of the “In Y/Our Life” Exhibition in Paris

CAHU x K-WAY

WHEN ICONIC DESIGN MEETS INNOVATION

K-Way celebrates 60 years of innovation with the international exhibition “In Y/Our Life”

K-WAY R&D COLLECTION FW25

Focus October