K-Way® announces 4-Time World Champion and Olympic Snowboarder Scotty James as its new Brand Ambassador

K-Way® announces its collaboration with Scotty James, one of the most talented and widely recognized Australian snowboarders on the international scene. James is a two-time Olympic medalist in halfpipe – silver in Beijing 2022 and bronze in Pyeongchang 2018 –, a four-time world champion in the same discipline and a seven-time X Games gold medalist. With this partnership, K-Way®, already deeply rooted in the world of skiing, strengthens its connection to snow sports by embracing snowboarding as well, thanks to an athlete who stands out not only for exceptional performance but also for charisma and a natural, spontaneous attitude—qualities that perfectly reflect the brand’s values..

For the Winter 25/26 season, the K-Way | Scotty James capsule comes to life — a limited edition co-developed with the athlete, who contributed feedback, deep technical know-how, and hands-on experience that proved essential in defining every detail of the collection. The capsule includes a jacket, pants, vest, and neck warmer, all in black, and is developed within the L’Action label, the line dedicated to sports disciplines that embodies K-Way®’s most performance-driven spirit. The collaboration with Scotty translates the needs of snowboarders into highly functional garments: the set uses a waterproof fabric that withstands up to 20,000 mm of water column, combined with high breathability (20,000 g/24h) to support the athlete in the most variable conditions. The seams are fully heat-taped, the jacket features a DWR treatment that makes it resistant to falls, abrasion, and intensive use, and the internal and external pockets are ideal for managing ski passes, personal items, and sports equipment. The hood with visor improves visibility even in the pipe, while the pants are designed to comfortably follow performance: adjustable waistband, belt loops, glove-holder ring, front and back zip pockets, and an oversized fit that ensures comfort during tricks and ease on descents. The capsule will be worn for the first time by Scotty at the FIS World Cup China, taking place from December 8 to 14.

In January, during the Aspen X Games — considered the peak of the snowboarding season and an event where Scotty has long been a central figure — K-Way® will once again be present with a special supply created for the occasion, confirming the brand’s increasingly prominent role on the international stage. With Scotty James joining as brand ambassador, K-Way® reinforces its commitment to technical innovation and partners with an authentic talent capable of embodying the values that have always defined the brand.

ABOUT K-WAY

K-Way® is one of the brands owned by the BasicNet Group, which also controls Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko® and Sebago®—leading names in apparel, footwear, and accessories for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute the Group’s branded products. To these partners, BasicNet provides research and development services, product industrialization, and global marketing support. All corporate processes are carried out exclusively via the Internet, making BasicNet a “fully web integrated company.” Based in Turin, BasicNet has been listed on the Italian Stock Exchange since 1999.