K-WAY UNVEILS ITS FIRST COLLECTION WITH ULLA JOHNSON

New York, EMBARGO 27/08/2024 - K-Way® is happy to announce its first collaboration with New York based global womenswear brand, Ulla Johnson. Founded in 1998 the eponymous designer, Ulla Johnson is known for its effortless feminine collections and passion for global craftsmanship. The collaboration was launched during the brands runway show during New York Fashion Week on Sunday 11th February.

The capsule blends the unexpected ~ K-Way®'s outerwear styles and fabrics combine with Ulla Johnson's signature silhouettes, sense of color and bespoke prints with a sense ease. Walking the runway, blurred botanicals appear across technical fabric as outerwear and RTW alike – an oversized cape, a-line skirt and jumpsuit walk the runway echoing the seasons message of celebrating the transformative power of reinterpreting tradition. The materials used to create these pieces, Nylon among every other, evoke the essence of the iconic K-Way® rainwear, known for its durability, functionality, and timeless charm.

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In this collaboration, Ulla Johnson's passion for the aesthetic of the natural world merges with K-Way®'s focus on practicality and weather protection. The Fall/Winter 2024 capsule will be available for purchase at Ulla Johnson stores, selected K-Way® stores, at ullajohnson.com and kway.com starting from August 27th.