K-Way® launches the FW 26/27 SKI collection

Milan, November 2026 – On November 10, K-Way® launches its FW 26/27 ski collection, bringing together technical performance, après-ski spirit and contemporary design. The collection draws on a relationship with the mountains that is deeply rooted in the brand’s history and that, in recent seasons, has found its expression in dedicated ski collections.

A heritage rooted in the snow
​Born in Paris in 1965 as a symbol of protection from the rain, K-Way® soon found in the mountains a natural territory to explore, translating the demands of the elements into technical and functional solutions. In the 1970s the brand approached the world of alpine skiing, becoming the official sponsor of the French national ski team. This journey reached its peak in 1992, when K-Way® outfitted the athletes of the French National Team at the Albertville Winter Olympics, establishing itself on the international sports scene.

Built for the mountains
​Today, this heritage comes to life in the FW 26/27 ski collection, developed within L’Action, K-Way®’s most technical and high-performance line. The garments combine PrimaLoft® insulation, offering warmth without bulk, with waterproof and breathable fabrics designed to protect from snow and wind while ensuring comfort during activity. Every detail is designed to move with freedom and ease, from the slopes to everyday life in the mountains.

To complete the offering, a selection of innovative pieces enriches the collection with versatile solutions and contemporary design.

Performance and lifestyle
​For K-Way®, the mountains are not only about performance. They are a source of inspiration for a lifestyle that is dynamic yet authentic, evoking freedom, the rhythm of nature and the energy of après-ski, where performance meets the pleasure of being together. The collection, first previewed in January 2026 during Milan Men’s Fashion Week at BasicVillage, captures exactly this spirit: the warmest side of the coldest season.

Back to the French Alps
​The launch of the collection is accompanied by a strategic step that strengthens K-Way®’s presence in the mountains: in November and December the brand opens two new stores in the most iconic destinations in the French Alps.

Val d’Isère: address: 69 Val Village, 73150 Val-d'Isère - opening date: 27 November
​Megève: address: 9 Rue du Général Muffat de Saint-Amour, 74120 Megève - opening date:December 1st
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A return to the same Alps where K-Way® first made its mark among skiers, now with dedicated spaces to meet those who live the mountains every day.

The new stores will carry the full FW 26/27 ski collection, offering a destination for skiers and mountain lovers throughout the winter season.

^{Backpack 200€, Jacket 450€, pants 300€, sweater 270€}

^{Sweater 300€, jacket 600€, Beanie 50€, pants 300€}

^{ABOUT K-WAY
​K-Way® is a brand of the BasicNet Group, which also owns the brands Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko® and Sebago®. BasicNet’s leading brands operate in the sports and leisurewear, footwear and accessories markets. The company operates globally through an international network of entrepreneurs and brand licencees who manufacture or distribute the products. BasicNet provides its network with services in the areas of research, development, product industrialisation and global marketing. All business processes are conducted exclusively via the internet, making BasicNet a ‘fully web-integrated company’. BasicNet, headquartered in Turin, Italy, has been listed on the Italian stock exchange since 1999.}

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