K-Way® x WECANDANCE

Zeebrugge, August 14, 2026 – This summer, K-Way® returns to the festival scene with a series of activations at leading events across Europe. From music and fashion to art and outdoor experiences, the brand behind the iconic windbreaker is present wherever people come together to make the most of summer.

Belgium is also on this summer's festival calendar. From 14 to 16 August, K-Way® will be part of WECANDANCE, the unique beach festival where electronic music, fashion and seaside vibes come together on the shores of Zeebrugge.

At the Experience Market – the festival's vibrant hub for discovery and immersive brand experiences – K-Way® invites visitors to step into its world.

Surrounded by creative installations, inspiring brands and unexpected concepts, festivalgoers can experience the iconic K-Way® spirit through a playful and interactive activation.

During the K-Way® Speed Challenge, visitors have one mission: take the iconic Le Vrai 4.0 jacket out of its compact pouch and put it on as quickly as possible. The fastest participants will go home with exciting K-Way® prizes.

Those looking to take home a lasting memory can stop by the specially designed K-Way® Photo Booth – the perfect place to capture a festival moment in the unmistakable style of the brand.

With this collaboration, K-Way® brings its signature blend of functionality, innovation and playful energy to the beach of Zeebrugge. Whether the sun is shining or an unexpected summer shower rolls in, the best festival moments are experienced outdoors.

^{K-Way® is a brand of BasicNet Group, which also owns the brands Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Briko®, Sebago®, Woolrich® and Sundek®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.}

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