K-WAY® | NEWSLETTER

The K-Way Spring/Summer 2026 campaign accompanies a collection built around essential, core pieces. Designed for the season that awakens, the collection features lightweight and versatile garments that move through everyday life. A fresh color palette reflects the spirit of spring and summer, balancing soft neutrals with pops of color.

The mountains are an integral part of K-Way®’s history—a territory the brand has experienced and interpreted over time, translating its demands into technical and functional solutions designed to face the elements. Born as a symbol of protection from the rain, in the 1970s K-Way® broadened its horizons by entering the world of alpine skiing, developing high-performance garments and becoming the official sponsor of the French national team. This journey reached its peak in 1992, when at the Albertville Winter Olympics the brand outfitted the athletes of the French National Team, establishing itself on the international sports scene as well.