K-WAY® ANNOUNCES THE LAUNCH OF THE CAPSULE COLLECTION IN COLLABORATION WITH CORAL GARDENERS

Milan, August 26, 2024, EMBARGO – K-Way®, the iconic rainwear brand, announces the launch of a capsule collection dedicated to the conservation of coral reefs in collaboration with Coral Gardeners, a non-profit organization founded in 2017 in Moorea, an island of French Polynesia. This special collection is the result of a four-handed collaboration between K-Way® designers and the Coral Gardeners team, further consolidating the three-year partnership started in September 2023 between the brand which has been protecting from water and wind for almost sixty years, and the organization led by CEO Titouan Bernicot.

Among the many initiatives promoted by K-Way® to support the activities of the Coral Gardeners, a capsule collection stands out, designed to meet the practical and functional needs of the "coral gardeners." These specialists require technical and functional clothing suitable for the unpredictable weather conditions of the tropical areas in which they operate, where sudden rains and strong winds are the order of the day.

At the heart of the collection, which demonstrates a concrete commitment to sustainability, are garments made entirely from recycled and low environmental impact materials. The collection includes: a T-shirt, a vest, the famous "Le Vrai" K-Way®, shorts, a fanny pack, and a cell phone holder. The garments are available in a color palette that evokes the natural atmospheres and tones of the ocean environment: rope brown, black, and lagoon blue. Each item is also adorned with a patch that combines the K-Way® logo with that of the Coral Gardeners. The design and fabrics have been studied to offer waterproofness, water repellency, and wind resistance, with technical details such as taped seams that ensure complete protection against the elements.

KWAY_K2141BW_180EURKWAY_K2124QW_140EURKWAY_K8133XW_100EURKWAY_K11259W_80EUR

The capsule will be available for purchase at K-Way® stores and online starting at the end of August.

This collection celebrates a deep and long-lasting bond between two entities united by a passion for the outdoors, water, and protection.

DOWNLOAD PACKSHOTS AND CAMPAIGN IMAGES HERE

More information on the partnership can be found here:

^{K-Way® is a brand of BasicNet Group, which also owns the brands Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko® and Sebago®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999. Coral Gardeners is on a mission to revolutionize ocean conservation and create a global movement to save the world’s coral reefs through active reef restoration, awareness activities and innovative solutions, developed by their CG labs. Restoring the ocean, one coral at time.}