K-WAY®: ELEVATING STYLE AND FUNCTIONALITY

FW24/25 COLLECTION

K-Way® unveils its Fall-Winter 2024 collection, redefining its iconic technical and stylistic codes with cutting-edge innovations. The collection is a result of meticulous research into textiles and garment silhouettes, spotlighting K-Way®'s signature outerwear, perfect for the colder months.

The collection's photoshoot invites you into a surreal realm, where desaturated backdrops and minimalist settings enhance the collection's icy and earthy color palette, inspired by abstract landscapes.

PREMIUM KLASSIC LABEL: ELEGANCE MEETS FUNCTIONALITY

The Premium Klassic label introduces Tech Wool fabric, perfect for autumn. Classic trench coats for both men and women are reimagined in various lengths, featuring hydro-repellent wool for a stylish and practical upgrade. The Bonded Padded range offers enhanced comfort and lightweight warmth, while the Superlight ThermoHeavy program boasts Molina goose down padding in luxurious iridescent and silky nylon options.

Left to right: Tech Wool trench coat - Tech Wool cropped jacket - Super Light Thermo Heavy jacket - Super Light Thermo Vest

The Fabric Mix program blends waterproof nylon with twill-patterned fabric, creating structured, city-ready looks with substantial warmth. The Premium women's collection showcases Twill Eco-Fur, combining a waterproof shell with a plush faux fur interior. Completing the ensemble, you'll find Polar and merino wool knitwear, stylish trousers, bags, and accessories.

Twill Eco Fur

LE VRAI LABEL: TIMELESS BEST-SELLERS

The Le Vrai label continues to celebrate its best-sellers with a cross-seasonal approach. The Le Vrai Orsetto program features medium-warm padding and faux fur linings, ensuring comfort and style across seasons.

L'ACTION LABEL: ADVENTURE READY

For the active lifestyle, the L’Action label presents technical outerwear designed for high-altitude conditions, offering optimal warmth and comfort. This includes padded jackets, ski shells, and a rubberized, water-repellent backpack with camouflaged zippers. The collection captures an active spirit with minimalist design and impactful details, all in the brand’s signature colors.

Left to right: Quilted Jacket - Curduroy pant ​ - Curduroy jacket

DOWNLOAD ALL PRODUCT PICTURES HERE

FOR MORE INFORMATION REGARDING THE COLLECTION, IMAGERY, INTERVIEWS AND/OR COLLABORATIONS, PLEASE CONTACT YOUR BENELUX PRESS CONTACT:

CATHERINE VAN ERCK

Press Officer, FASHION P.R. BENELUX

 

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