K-WAY® OPENS FIRST STORE BY THE SEA IN KNOKKE

Knokke, 29^th June 2024 - K-Way® is thrilled to announce the grand opening of its new monobrand store in Knokke, located at Kustlaan 67. This luxurious seaside resort is the perfect setting for K-Way®’s first Belgian coast store, marking a fresh chapter in the brand’s evolution as a high-end lifestyle destination.

The new K-Way® store brings a vibrant, contemporary retail concept to Knokke. The design pays homage to the iconic and timeless Le Vrai jackets, featuring a blend of colorful materials and lighting. The store's launch showcases the FW24 collection, which includes a variety of men's, women's, and children's apparel. From the classic Le Vrai coats to featherweight puffer jackets, waterproof coats with faux fur, and chic accessories to face any weather in style.

© Dirk Alexander© Dirk Alexander

To celebrate the store's opening, K-Way® is inviting its fans for an exclusive celebration on August 2nd during the Night Van 't Zoute. Expect colourful catering and impressive DJ’s, among others, this promises to be a must-attend event for guest.

Step into the new store and immerse yourself in a world of style and functionality.

DOWNLOAD IMAGES HERE:

^{K-Way® is a brand of BasicNet Group, which also owns the brands Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko® and Sebago®. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.}