K-WAY® TO LAUNCH MUST HAVE SKI COLLECTION FOR WINTER

PUBLICATIONS FROM 28/10/2024

With the L’Action label, K-Way reaffirms and innovates its successful technical and stylistic codes, focusing on practical and functional improvements.

K-Way draws from its origins and launches the new FW24 ski collection: in 1992, the brand sponsored the French national ski team during the Albertville Olympic Games.

The K-Way FW24 Ski collection is designed for a sporty lifestyle, even at high altitudes, combining technical features and aesthetic appeal to enjoy the mountains with garments that protect against cold and humidity while ensuring comfort against the skin.

The focus is on padded outerwear and ski shells, ideal for creating layered looks on the slopes, at après-ski, or in mountain towns. The K-Way Ski look is completed with down jackets, Polar fleeces, and thermal jackets with nylon inserts.

DOWNLOAD CAMPAIGN IMAGES HERE AND PRODUCT IMAGES HERE.


CATHERINE VAN ERCK

Press Officer, FASHION P.R. BENELUX

 

 

 


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