PRESS RELEASE: K-WAY® OPENS FLAGSHIP STORE IN THE HEART OF ANTWERP

Raincoat lovers, take note! K-Way® – the iconic rainwear brand known for blending style, technology, and functionality – is excited to announce the opening of its brand-new flagship store at Schuttershofstraat 14 in Antwerp. Located in the heart of the city’s fashion district, the store is in close proximity to top names in fashion and luxury.

Spanning 60m², the Antwerp store offers a full K-Way® experience with a sleek, minimalist design, vibrant color accents inspired by the brand’s signature rain jackets, and a thoughtfully curated display of collections. From outerwear to accessories, the store will feature a diverse range of K-Way® products, including the latest R&D collection, which showcases the brand's innovation and commitment to blending function with high-end design.

This store opening is a significant milestone for K-Way®, not just in Belgium but internationally. Following the recent reopening of its historic flagship in Milan and the opening of a new store in London, K-Way® now proudly operates 119 monobrand stores worldwide. This marks an important step in the brand’s global retail expansion.

Designed by renowned Milan-based architecture studio Andrea Caputo, the Antwerp store reflects a timeless interior where the K-Way® rain jacket takes center stage, combining both color and elegance in a space that emphasizes the brand’s DNA: functional, playful, and sophisticated.

From the original Le Vrai rain jacket in 1965 to this vibrant new flagship store in Antwerp, K-Way® continues to innovate, grow, and inspire – all while ensuring that style and function remain perfectly in sync, even on the rainiest of days.

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K-Way® is a brand of the BasicNet Group, which also owns Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko®, and Sebago®.
​BasicNet’s leading brands are active in the global market for sportswear, casual apparel, footwear, and accessories. The group operates worldwide through an international network of entrepreneurs and licensees, who manufacture or distribute the products. BasicNet provides its network with services in research, development, product industrialization, and global marketing. All business processes are carried out exclusively via the web, making BasicNet a “fully web-integrated company.” BasicNet is headquartered in Turin, Italy, and has been listed on the Italian Stock Exchange since 1999.