SS25 AIMS HIGH WITH STRATEGIC UPGRADES AND NEW INSTANT CLASSIC

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The common thread running through the S/S 2025 collection is the enhancement of product quality. Alongside this objective comes a more in-depth exploration of the ‘total look’ concept, with the introduction of new garments designed to express the K-Way® style to its fullest, even during the change of seasons.

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KLASSIK LABEL

The new season opens with the new programs under the Klassic label, such as Stretch 2 Layers for both men and women. This collection features clean-cut lines with short and long silhouettes, offering a city-ready style infused with a sporty touch, thanks to the use of a recycled technical fabric.

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^{WOMEN KLASSIK LABEL}

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^{MEN KLASSIK LABEL}

INTRODUCING NEW KEY PIECES

A major addition to the extension line is a range of key pieces such as trousers, Bermuda shorts, and skirts. These items are characterized by a casual and practical style, making them suitable for milder climates.

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^{WOMEN FULL LOOK}

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^{MEN FULL LOOK}

Complementing the infinite mix-and-match possibilities, K-Way® introduces a broader range of lightweight knitwear for both men and women. In addition, there is a curated selection of jersey t-shirts and shirts with short, strategic fits, made from lightweight and pleasant fabrics.

LE VRAI 4.0

A revolution arrives in the Le Vrai universe with the debut of Le Vrai 4.0, developed on the principle of strategic upgrading. The new fabric of the jacket is 100% recycled, more water-resistant, lighter, and more breathable to ensure superior comfort on the skin. It is also more resistant to tearing, thanks to a smaller, denser Ripstop weave.

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^{LE VRAI COLLECTION: DOWNLOAD HERE}

The zipper tape features a stronger weft that is more resistant to fabric fraying, while the fastening hook is lighter and more durable. This creates a windbreaker collection that is already an instant classic.

Le Vrai clothing, which includes casual, technical, and summer apparel designed to improve the quality of outdoor life in warmer seasons, now extends the use of UV-resistant fabrics across all garments in the range, offering added protection from the sun’s damage.

L'ACTION

The S/S 2025 collection continues with the label L’Action, inspired by and dedicated to hiking and outdoor life. This collection has been updated with more feminine silhouettes that maintain a sporty look, as well as new travel garments that follow the lightweight philosophy: sporty fits, wrinkle-free fabrics, and packable designs.

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^{HIKING COLLECTION: DOWNLOAD HERE}

The sportswear developments also continue with an exciting new partnership with the F.I.G., the Italian Golf Federation, set to launch in 2025. As part of this collaboration, K-Way® has developed a Golf collection for both men and women, featuring technical apparel made from lightweight, breathable fabrics with heat-sealed hems, alongside sports bags and accessories for a complete K-Way® golfer's look, defined by a classic, clean style.

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^{GOLF COLLECTION: DOWNLOAD HERE}

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