THE NEW LE VRAI 4.0.

The Le Vrai line encapsulates the entire history of the K-Way brand, from its very origins. What sets it apart is the range of packable models, perfectly aligned with K-Way’s distinctive values: classic, contemporary, technological, functional, and colorful.

But its greatest strength? Once folded and stored in one of its two pockets, this jacket takes up minimal space— making it the perfect emergency raincoat to always keep with you, whether in your backpack or bag. The Le Vrai also evolves in terms of materials, becoming 4.0: made from recycled nylon, it marks a significant step forward from previous versions. Now, sixty years after its invention, it offers a more advanced and sustainable solution without compromising its functionality or style.

Recommended retail price: €140

Download all Le Vrai 4.0 packshots here.

Download the new campaign images here.

About K-Way:

K-Way® is a brand of K-Way S.p.A., part of the BasicNet group, which also includes Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko®, and Sebago®—leading brands in apparel, footwear, and accessories for sports and leisure.

BasicNet operates globally through a network of entrepreneurs who, under license, handle the production and distribution of the group’s products. The company supports these partners with research and development, product industrialization, and international marketing services. All operational processes are fully digitized, making BasicNet a company entirely integrated with the web.

BasicNet’s headquarters are located in Turin, Italy, and the company has been publicly traded in Italy since 1999.